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đź’ĄToday's Spark: Tradition Meets Innovation in Brewing

How can breweries stay true to their heritage while embracing new AI innovations to meet consumer demands?

Author

Nick Lipetzky
September 26, 2024 • Estimated Reading Time: 6 minutes

Welcome to The Daily Spark

Your thought provoking source for daily leadership solutions supported by useful prompts, and automations designed to help you make smarter decisions, streamline your work, and live with purpose.

Prompt with Purpose

Not another AI newsletter… Get ready for daily insights on turbocharging your leadership and decision-making with AI! Every edition kicks off with a thought-provoking “spark”, then dives into practical applications tailored for executives. We’ll decode challenges, key tasks, spotlight AI automations, and throw in reflective prompts you can use right now.

Noteworthy News

OpenAI restructuring for investment OpenAI transitions to a for-profit model, granting CEO Sam Altman equity to attract investments. This shift aims to balance AI safety and competitiveness, with potential impacts on AI governance and innovation.

5GW Data Centers OpenAI's Sam Altman discussed with White House officials the benefits of a 5GW data center for AI infrastructure, emphasizing economic, national security gains, and the necessity of robust infrastructure for AI advancement.

Delayed AI Features for iPhone 16 Apple's Siri won't receive full AI updates, including on-screen awareness and personal context, until January 2025. Interim updates will slowly introduce Apple Intelligence features like Genmoji and ChatGPT integration.

FTC's AI crackdown The FTC's Operation AI Comply targets deceptive AI practices through enforcement actions, highlighting consumer protection and market integrity. Executives must rigorously verify AI capabilities and comply with regulations to avoid legal issues and maintain trust.

LEADERSHIP CHALLENGES → AI SOLUTIONS

TODAYS SPARK: INNOVATION AND RISK
To counter declining beer consumption, Weihenstephan is pivoting toward non-alcoholic beers, leveraging AI for deeper consumer insights and operational efficiency.

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Tobias Zollo, the head brewmaster at Weihenstephan, highlights that people are drinking less beer, posing a significant challenge for the brewery to maintain its market share and relevance. This decline threatens revenue and cultural traditions, creating a sense of urgency. Solutions below in this newsletter.

FUTURE PROOF YOUR ROLE

Manual recipe development and market research → AI-enhanced strategic innovation and consumer insight management.

Let’s invent the role of the Innovation and Consumer Preference Specialist for Non-Alcoholic Beers and explain the transition from manual tasks like recipe development and market research to strategic oversight enabled by AI thought partners and automations. AI-driven insights now inform product innovation, quality control, and marketing strategies, allowing the specialist to focus on higher-level strategic decisions and fostering key partnerships, rather than routine execution.

ONE-MINUTE WIN

Enhance consumer preference analysis through effective survey development can significantly improve efficiency and the quality of insights gathered.

You are an AI specialist tasked with optimizing the development of surveys aimed at understanding consumer preferences for non-alcoholic beer flavors and brewing techniques. Your goal is to create a daily workflow that maximizes the clarity, relevance, and engagement of survey questions to generate actionable insights. Here's what I need:

1. Generate Questions:

- Create 10 innovative and relevant survey questions focused on consumer preferences for non-alcoholic beer flavors and brewing techniques.

2. Question Review:

- Provide feedback on the clarity, potential bias, and effectiveness of each question.

3. Daily Refinements:

- Propose updates or refinements to ensure surveys remain current and effective.

4. Distribution Strategies:

- Recommend daily strategies for survey distribution and outreach to maximize response rates.

5. Summary Report:

- Curate a concise report summarizing daily survey questions, reviews, and recommended strategies.

Example input for specific goals:

- Aim: Identify preferred flavor profiles for non-alcoholic beers.

- Target Demographic: Young professionals, ages 25-40.

- Distribution Method: Email and social media platforms.

Structured Output:

1. Survey Questions:

- How often do you consume non-alcoholic beer?

- What flavors of non-alcoholic beer do you enjoy the most?

- Which new flavor combinations would you like to see in non-alcoholic beers?

- On a scale of 1-10, how important is the brewing technique to your choice of non-alcoholic beer?

- What non-alcoholic beer brands do you currently prefer?

- How likely are you to try a new flavor of non-alcoholic beer if recommended by a friend?

- What factors influence your buying decisions for non-alcoholic beer? (e.g., taste, health benefits, price)

- How do you usually learn about new non-alcoholic beers? (e.g., advertisements, social media, friends)

- What is your preferred packaging for non-alcoholic beers?

- Do you attend events or tastings for non-alcoholic beers? If so, what do you enjoy about them?

2. Question Review:

- Ensure questions are clear and unambiguous.

- Avoid leading or biased questions.

- Include a balanced mix of quantitative and qualitative questions.

- Adjust language to be easily understandable for the target demographic.

3. Daily Refinements:

- Adjust question phrasing to reflect emerging trends.

- Incorporate feedback from initial respondents to refine future surveys.

- Implement A/B testing for question variations to determine effectiveness.

4. Distribution Strategies:

- Utilize email marketing with eye-catching subject lines to increase open rates.

- Engage with social media influencers to promote survey participation.

- Offer small incentives, such as discount coupons, for completing the survey.

5. Daily Summary Report:

- List of questions generated today.

- Review notes on each question.

- Recommended updates based on initial feedback.

- Strategies for survey distribution.

CUSTOM AUTOMATIONS

Challenge: Ensuring real-time feedback integration throughout the innovation process.

Automation Solution: Develop a system that integrates consumer feedback directly into the product iteration process, using AI to refine flavor profiles based on real-time data.

Challenge: Deep contextual analysis and integration of diverse feedback sources.

Automation Solution: Develop a custom AI model that integrates multi-source feedback (social media, surveys, focus groups) for comprehensive trend analysis.

By targeting specific pain points with tailored AI-driven solutions, an AI automation can rapidly establish itself and deliver considerable value.
View the automation details here.