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AI Segmentation: Turbocharging Data, Delight, and Decisions
INCLUDED: Segmentation prompt, workflow, and tech stack
Nick Lipetzky
August 13, 2024 • Estimated Reading Time: 7 minutes
Welcome to The Daily Spark! Your non-technical shortcut to understanding AI’s business value, a simple guide to selecting the right AI solutions, and an advisor for implementing and monitoring AI projects.
“AI is not just a tool, it’s a transformation engine. It turns data into decisions, ideas into innovations, and challenges into opportunities.”
Repurposing content is more than a strategy; it’s a necessity in today’s AI-driven world. This edition of The Daily Spark explores how AI can help you reimagine and maximize the value of your existing content.
From enhancing decision-making to optimizing customer interactions, discover how AI tools are transforming business strategies and workflows.
In today’s Daily Spark
AI News Made Useful
AI EXTRACTED INSIGHTS
Headlines Recrafted to Showcase Value
AI-Driven Data Activation
Genpact has partnered with Salesforce Data Cloud to enhance decision-making across enterprises by utilizing AI to activate and analyze data more effectively.
Data Axle's AI Enhances ROI with newly released generation of AI to improve audience segmentation and automate processes, thus increasing ROI for their clients.
Improving Customer & Employee Experiences
Five9 has expanded its Genius AI Suite to provide real-time, contextual answers to customer inquiries, thereby reducing hold times and minimizing customer frustration. Analyzing Five9's AI Expansion
Target is utilizing AI to automate routine tasks, provide insights into customer preferences, and deliver personalized services. Analyzing Target's AI Strategy
TECH TRANSLATED FOR TOMORROW
Todays Term: Augmented Intelligence
The term Augmented Intelligence is closely related to today’s headlines as it highlights how AI is being used to enhance human capabilities, especially in decision-making and customer interactions.
Definition: Augmented Intelligence refers to the use of AI technologies to enhance human decision-making and capabilities, rather than replacing humans. It's a collaboration between humans and AI, where AI tools provide insights, suggestions, and automation that help individuals perform their jobs more effectively.
Why this matters: Professionals should view Augmented Intelligence as a key tool for the future, enhancing rather than replacing human capabilities. By embracing AI to automate routine tasks and provide data-driven insights, they can focus on strategic, creative, and human-centric work. Staying updated on AI developments, investing in soft skills, and proactively identifying AI opportunities will be crucial.
AI VARIATIONS
PROMPT
ROLE: Researcher » Audience Segmentation
Directions: Copy and paste into ChatGPT, Meta AI, Claude, etc. Edit text to fit your specific case or to experiment for different results.
Tips: This prompt works by clearly structuring the request for audience segmentation, actionable strategies, and tools, which can be easily customized by specifying data types, marketing channels, industry examples, or adjusting output length to suit your specific needs.
💥PROMPT
TASK
Help improve audience segmentation for targeted marketing campaigns.
INSTRUCTIONS
1. Segmentation Identification: Identify key customer segments based on the following data types:
Demographic data: Age, gender, income, education, etc.
Behavioral data: Purchase history, online behavior, product usage, etc.
Psychographic data: Lifestyle, values, personality traits, etc.
2. Content and Offer Tailoring: Provide strategies on how to tailor content and offers to these identified segments. Focus on maximizing ROI for each segment.
3. Examples and Tools:
Offer practical examples of successful segmentation and tailored marketing campaigns.
Suggest tools or platforms that can assist in audience segmentation and content personalization.
Format
List key customer segments with brief descriptions.
Provide actionable strategies for tailoring content and offers to each segment.
Include examples of successful campaigns.
Recommend relevant tools or platforms for segmentation and personalization.
AI Tool for the Task
💥Segment is a customer data platform that unifies data from various sources and helps create granular audience segments.
HUMAN SIDE OF AI
Example AI Automation Workflow
Data Management: Roles + Task: Data Analysts, Marketing Team + Ensure data is accurately collected, integrated, and utilized for personalized marketing strategies.
Data Collection: Use tools like Google Analytics, HubSpot (with ML features), and social media analytics like Sprinklr to gather demographic, behavioral, and psychographic data.
Data Integration: Employ Segment or MuleSoft to unify data across channels, ensuring a 360-degree view of the customer.
Segmentation: Use machine learning algorithms within HubSpot or a custom-built solution using DataRobot to identify distinct audience segments.
Content Personalization: Roles + Task: Marketing Automation Specialists + Tailor content and offers to each customer segment.
Automatically tailor content, offers, and messaging to each segment using AI-driven content management systems (CMS) like Dynamic Yield.
A/B Testing & Optimization: Roles + Task: Marketing Analysts + Refine targeting and messaging through testing.
Use Optimizely to implement A/B testing for campaigns to refine targeting and messaging, feeding the results back into your segmentation model to improve accuracy.
ROI Tracking: Roles + Task: Data Analysts, Marketing Team + Monitor and adjust strategies for maximum ROI.
Use analytics dashboards like Looker Studio (Google Data Studio) to monitor the performance of each segment, adjusting strategies based on real-time data to maximize ROI.
EXAMPLE AI TECH STACK
Enterprise-Level Audience Segmentation
Data Collection
Snowflake: Cloud-based data warehousing for storing large-scale data.
Google Analytics 360: Web analytics platform for collecting behavioral data.
Data Integration
Apache Kafka: Integrate data across various touch-points.
Segment: Unified customer data platform to streamline audience segmentation.
Segmentation
AWS SageMaker: Machine learning to build, train, and deploy segmentation models.
Databricks: Unified analytics platform for running ML algorithms on large datasets.
Personalization
Adobe Experience Cloud: Provides AI-driven personalization and marketing automation across channels.
Optimizely: Personalization and experimentation platform for dynamic content delivery.
Automation & ROI Optimization
Marketo Engage: Marketing automation platform for running targeted campaigns and tracking ROI.
Tableau: Advanced analytics and visualization tool for monitoring campaign performance and ROI.